CAREvolution

CAREvolution (Revolutionizing the gender-responsive work-life balance through comprehensive targeting of employees well-being and mental health) is a project that tackles the unequal distribution of informal care responsibilities in modern society, which is one of the key drivers of gender inequality. It recognizes two interrelated realities: the denial of caregiving roles to men due to traditional norms, and the disproportionate caregiving burden placed on women. This dual focus enables a more comprehensive approach to reducing the gender care gap.

About project & timeline

The project seeks to empower both women and men in the workforce by:

  • Raising awareness and building skills to recognize and challenge harmful gender stereotypes,
  • Promoting the value of informal care work and the benefits of active caregiving for personal well-being, workplace relationships, and achieving genuine work-life balance.

 

At the organizational level, CAREvolution works with employers and managers to build gender-responsive, family-friendly workplace policies and cultures. By equipping them with practical tools and inclusive strategies, the project helps create supportive environments that not only recognize but actively accommodate the diverse needs of employees.

In addition, the project addresses the critical role of social partners and public authorities, fostering collaboration toward long-term change in national frameworks and workplace structures. Through a multi-level, stakeholder-driven approach, CAREvolution aims to create sustainable impact across employment practices, cultural norms, and policy ecosystems.

DOWNLOAD BROCHURE
Analysis phase

Focus groups and survey research with employees, employers, and social partners to explore experiences and challenges related to work-life balance, gender roles, and caregiving.

Preparation of interventions

Development of targeted resources and actions:

  • Gender equality plans (GEPs) for participating companies,
  • Custom training modules for managers and social partners focused on caregiving, workplace well-being, and gender bias.
Implementation phase

Rollout of interventions at the organizational level, supported by awareness activities and capacity building.

Dissemination, communication, and visibility

Sharing of findings, good practices, and tools with a broader European audience through digital platforms, public events, and stakeholder engagement.

Project partners